The jlws blog

What's new and interesting in the world of online marketing? Come on, let's get bloggy..

FOR SALE: ComicBookCritics.com

Thursday, August 27th, 2009

We’ve just put up for sale ComicBookCritics.com, “Comic Book Reviews from Around the Web.” It’s a site we had lots of hope for. It took off quickly, but the time required to maintain the site made it hard to continue. The ideal buyer would be a comic book lover with experience in WordPress, PHP, MySQL, and RSS. If the buyer can spend a few hours a week consolidating reviews and scores and some time dedicated to marketing it, it can be huge.

Optimize Your Way to Higher Conversion Rates

Thursday, August 27th, 2009

Want to improve your conversion rates, sell more widgets, and keep your customers coming back – all for free? I’ll show you how…

The World’s Most Valuable Brands – Who’s Most Engaged in Social Media?

Friday, August 7th, 2009

In the world of Social Media there are companies get it right and others that miss the boat. This report from ENGAGEMENTdb ranks the world’s top 100 brands. Who are the Social Media leaders and who are simply jumping on the bandwagon?

6 Best Practices for Email Marketing

Thursday, August 6th, 2009

We’ve uncovered a truth about email marketing: It works! However, if you’re just joining the party you may have to adjust your marketing habits. Here are 6 best practices to consider when developing an email marketing strategy…

Blog Shoutout: Conversation Marketing

Monday, August 3rd, 2009

One thing about having an online marketing blog is you should get to point out other noteworthy blogs. Today I’d like to point out Conversation Marketing by Ian Lurie. Conversation Marketing is a blog (and a book) that “ties together all aspects of internet marketing: design, copywriting, search engines, analytics and more.”

The Evolution of the Twitter Homepage

Saturday, August 1st, 2009

To commemorate the unveiling of its most recent homepage design, let’s take a look back through the history of Twitter…

You Registered a Domain Name for your Newborn?

Wednesday, July 29th, 2009

My one month old son has just learned how to hold his head up. His mother and I are ecstatic. We’ve got a hard drive full of DV to prove it. Being the forward thinking father, I registered (within just a week of his birth) his very own domain name: CarsonLyall.com – Don’t go there, it’s a GoDaddy parked domain. It will probably remained parked until he masters HTML (we’re thinking about teaching him English first).

Email is Dead. Long Live Email.

Monday, July 27th, 2009

Spammers have ruined it for everyone. Legit email marketers fight an ongoing battle for the inbox. Even though our email marketing is permission-based, some ISPs block us anyway. A recent study as reported by MediaPost brought up some interesting stats…

Optimal Advertising Positions For Best Performance

Sunday, July 26th, 2009

Lance Jackson of Nuedesic Media Group, shares: “One important area that should not be overlooked is the placement of the ad. Google has put out a heat map study on ad placement and their performance. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.”

TV Beats Web for Michael Jackson Mourners?

Sunday, July 26th, 2009

Many first heard of Michael Jackson’s passing online, then rushed to their favorite 24-hour news station. Does that equal a “win” for television in the media battle?